Platforms’ WhatsApp Business application is now catering to more than 200 million users on its platform, a fourfold jump from about three years ago, chief Mark Zuckerberg said on Tuesday.
The increase in the WhatsApp Business App user base comes as Meta shifts focus to the development of business messaging, as an uncertain economy slows down its core advertising business.
WhatsApp is one of the most used apps in the world and the most popular messaging app in over 100 countries. It reached 2.2 billion active users in 2021.
It’s estimated that there are currently 2.78 billion WhatsApp users in 2023, a rise of 15% or 367 million more users from 2022. WhatsApp is the leading mobile messaging app globally. It also ranks first on the list of the most downloaded apps globally, with 44.93 million downloads. It ranks fourth in the US with 63 million downloads.
Meta said it would shortly begin testing features which will help small businesses run ads that click to the messaging platform without the need for a Facebook account.
Small and medium businesses would be able to send personalised messages such as appointment reminders and updates on a holiday sale to their customers for a fee on the WhatsApp Business Application.
Meta has been working to monetise its messaging apps, WhatsApp and Messenger, as CEO Zuckerberg sees business messaging as the company’s next pillar.