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The Impact of Cybersecurity on SME Organizations and How to Be Proactive: Navigating the Social-Media and Digital Technology Landscape (1)

The Impact of Cybersecurity on SME Organizations and How to Be Proactive: Navigating the Social-Media and Digital Technology Landscape (1)

By Dr. Nathaniel Atansuyi

Small and medium-sized businesses (SMEs) are embracing social media platforms and using
different digital technologies and gadgets in order to stay competitive and broaden their reach in an increasingly digital world. However, this quick advancement in technology exposes SMEs to an increasing number of cybersecurity risks.

Also Read: Organisations’ Spending on Digital Technology to Grow Eight Times in 2023

Cyberattacks may be devastating for SME growth, resulting in financial losses, reputational harm, and even possible business closure. This in-depth article investigates the effects of cybersecurity on SMEs, with an emphasis on the use of social media and digital devices. Additionally, it offers doable tactics for proactively defending against online dangers.

The Rising Cybersecurity Threats Faced by SMEs

Social Media Vulnerabilities:

Social media platforms give SMEs unrivaled chances to market, communicate with customers, and make their brands visible. However, they also provide cybercriminals with lucrative terrain to exploit:

Phishing Attacks: Cybercriminals use deceptive messages and links on social media to trick employees into revealing sensitive information or compromising login credentials.

Account Takeovers: Weak passwords, lack of multi-factor authentication (MFA, and
insufficient security measures make social media accounts vulnerable to unauthorized
access and malicious activities.

Brand Impersonation: Fake accounts and pages impersonating SMEs can damage brand
reputation and deceive customers into sharing personal information with malicious actors.

Digital Technology and Device Risks:

The widespread adoption of digital technology and devices, including smartphones, laptops, IoT (Internet of Things) devices, and artificial intelligence-enabled technologies introduces new cybersecurity challenges for SMEs:

Also Read: Embracing Digital Technology will Help SMEs Achieve Greater Business Efficiency – Stanbic IBTC

Bring Your Own Device (BYOD) Risks: The BYOD trend, where employees use personal
devices for work, can lead to data breaches and security breaches if devices are not
adequately secured.

Lost or Stolen Devices: Misplaced or stolen devices may contain sensitive business
information, potentially leading to data theft or unauthorized access to corporate networks.

Unsecured Wi-Fi Networks: Employees connecting to unsecured Wi-Fi networks while
working remotely create opportunities for cyber attackers to intercept data.

Mobile App Vulnerabilities: SMEs may develop or use mobile applications that, if not properly
secured, can be exploited as entry points for cyber threats.

The Impact of Cybersecurity Breaches on SME’s

The repercussions of cybersecurity breaches on SMEs can be severe and far-reaching;

Financial Losses: Recovering from a cyber-attack can impose significant costs on SMEs,
including data recovery, regulatory fines, and potential legal expenses.

Reputational Damage: A cybersecurity breach can erode customer trust and confidence, leading to a loss of clients and a damaged brand reputation.

Business Continuity Disruptions: Cyberattacks can disrupt regular business operations, leading
to downtime, productivity losses, and missed opportunities.

Regulatory Compliance Issues: SMEs are subject to various data protection laws and industry regulations, and non-compliance can result in substantial penalties.

 

About Bukola Olanrewaju

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