By Elvis Eromosele In recent years, the cost of transportation in Nigeria, like everything else, has skyrocketed, putting immense pressure on citizens. This surge is not just a local issue, but one deeply intertwined with national and global factors. The removal of fuel subsidies, the devaluation of the naira, and …
Read More »Addressing Nigeria’s Sanitation Crisis: Battling Open Defecation in Lagos
By Elvis Eromosele I was at Ikeja underbridge recently and couldn’t find a place to ease myself. I looked, hard. People have had the same experience across major markets in Lagos. Lagos lacks conveniences. Open defecation is rampant in Nigeria. Lagos, often called the nation’s economic hub, faces a growing …
Read More »Women in Public Relations: Thoughts for International Women’s Day 2023
By Elvis Eromosele Every day is public relations day. This is because the business of strategy and planning, communications and positioning never sleeps or stops. March 8, International Women’s Day, a day set aside to celebrate women, is a good time to recognize the role of women in public relations …
Read More »Transforming the Marketing Landscape with the Consumers Value Broadcasting Platform
By Elvis Eromosele Today the average consumer is inundated with advertising at every turn. Indeed, with smartphones, mobile devices, online games, moving billboards and smart television, there is now hardly any safe space, whether online or offline. It is a jungle out there. It is not surprising therefore that brands …
Read More »Time to CAP Incessant Gas Explosion in Lagos
By Elvis Eromosele Lagosians woke up to the news of another gas plant explosion, this time is Baruwa, a suburb in a densely populated neighbourhood in Alimosho area of the state. So far eight persons have been confirmed dead with tens of others injured. Reports already indicate that at least …
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