Jumia Advertising, announced the launch of its Programmatic Advertising service, offering brands the opportunity to grow their business in Nigeria. Designed to empower sellers and advertisers with cutting-edge technology and data-driven strategies, Programmatic Advertising opens up new avenues for collaboration and campaign optimization in the rapidly evolving digital advertising landscape. …
Read More »How Brands Should Leverage Digital Marketing to Capture Africa’s Future Customers
By Ebun Ikenze, Client Relations Director, Ad Dynamo by Aleph Unless they cater specifically to an older niche, most brands want to grab the attention of young people. That makes sense too. Young people are tastemakers and the guardians of what’s cool and what isn’t. And, if you grab their …
Read More »Chevron Nigeria: A Model for other Multinationals
By Eniola Otun Ade-Bisiriyu Since I departed Nigeria over 17 years ago for further studies and subsequently settled in the United States of America, one irony that has never ceased to amaze me is the failure of the government in Nigeria to match its public statements with action, especially in …
Read More »Communication Expert, Omolaraeni Olaosebikan Unveils Three Corporate Brands
…Offer Integrated Marketing Communications, Visual Productions & Modeling Services In its commitment to the process of brands engagement and detailed brand storytelling, McEnies Global Communications has officially launched as a 360-degree marketing communications powerhouse with cross-solution services delivered by two new other businesses – Perfect Clicks Signature, a creative visual …
Read More »