QNET Restates Commitment to Secure Business Environment for Customers

QNET has re-emphasized its commitment towards creating a secure business environment for its customers.

QNET’s Regional Manager for Sub-Saharan Africa Biram Fall gave this assurance at the event organised in Lagos by Lagos State Consumer Protection Agency (LASCOPA) themed “Fair and Responsible AI for Consumers” to commemorate the World Consumer Rights Day.

World Consumer Rights Day is celebrated annually on March 15 to raise awareness and advocate for consumer rights protection.

Speaking on this, Fall said “In this technological age where it is becoming increasingly difficult to tell the real from the fake.

“This day is a reminder that consumers have the right to be protected from unfair business practices, with access to safe, quality goods and services. It also highlights the importance of governments, businesses, and stakeholders working together to promote consumer rights and address consumer concerns globally.

While stressing the pivotal role of education and awareness plays in ensuring consumers are empowered to assert their rights, Fall noted that through education, consumers gain the knowledge to make informed decisions and protect themselves from exploitation and demand accountability.

Speaking further about QNET, he stated the organisation is deeply committed to protecting the rights of our customers and promoting a culture of transparency, integrity, and trust.

The Regional Manager said QNET recently launched two campaigns , the social awareness campaign and the Say No Campaign.

In his words, “QNET has further implemented robust grievance redressal mechanisms to address customer concerns promptly and effectively.

“In response to the prevalence of fraud cases misusing our brand name, a comprehensive fraud-proofing strategy has been implemented to ensure our integrity. These include proactive steps, such as the Electronic Know Your Customer (eKYC) initiative wherein every promoter of our products must verify their identity in our system with a government issued ID.

“We also publish warnings and notices on our corporate website and blog to enhance security and disseminate crucial information. In addition to these, we have launched a dedicated Complaint Mechanism (via email and WhatsApp) that provides avenues for our customers and promoters to engage with us on matters that affect their rights.

“These collective efforts underscore our dedication to creating a secure business environment for our customers and at the same time, collaborate with the authorities in holding fraudsters accountable.” he highlighted.

Speaking also, Gov. Babajide Sanwo-Olu, of Lagos State assured stakeholders that his administration would continue to create an enabling environment that promotes fair competition, protects consumer rights, and supports the development of small and medium-sized enterprises.

The Governor said mutual understanding between consumers and producers underscored the symbiotic and interdependent relationship that existed between the two entities within any economy.

He, therefore, urged consumers and producers to foster an enduring partnership, rather than relationships that could impede sustainable growth and development in the economic value chain.

According to him, the call is necessary because it reflects a broader acknowledgment of the interconnectedness of economic actors and the need for harmonious interactions to address challenges, innovate, and adapt to changing market dynamics.

Earlier in his welcome address, Mr Afolabi Solebo, General Manager LASCOPA, said that developers and companies must prioritize ethical considerations in ensuring that AI benefits the society as a whole.

Solebo noted that responsible AI involved transparency and accountability,

According to him, consumers deserve to know how their data is being used and have the right to understand the decisions made by AI systems.