Telecoms giant Orange says it’s set to enter the South African and Nigerian markets “within months” to take advantage of their potential growth opportunities.
Speaking to Les Echos business newspaper, Orange CEO Stephane Richard said that the potential growth of these markets was considerable and warranted their investment. Much of the company’s current revenue from the MEA region comes from the success of Orange Money, with the fintech expected increase further as a key asset for the operator.
“It could make sense to be in economies such as Nigeria and South Africa.
“If one considers there are things to do, the time frame I am considering is rather a few months than a few years.”
Orange has previously had a presence in South Africa, albeit as a retailer and phone repair shop.
The telco giant exited South Africa back in November 2016 but now looks ready to gain a foothold in the market once again.
Africa and the Middle East are currently Orange’s fastest-growing markets. The France-based operator is active in 18 countries across the regions.
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A large amount of Orange’s revenue in the Middle East and Africa comes from transferring payments. It’s clear that the company sees a lot of growth potential across the regions from offering more traditional telecoms services.
The lack of available spectrum in South Africa has been a problem for new entrants. Television broadcasting is still taking up frequencies due to a delay in shifting from analogue to digital terrestrial television.
In a similar vein, rumours have been circulating that the French giant is interested in buying a stake in South African operator MTN, but no further information has been forthcoming. The two operators have worked together recently on the mobile payment company Mowali, as well as being partners in the consortium to build the upcoming 2Africa subsea cable, set to circumvent the continent.
Orange has also had its eyes set on Nigeria for some time. When Etisalat Nigeria was struggling financially in 2017, Orange was reportedly in negotiations to pick up a 65% stake in the company. However, Etisalat ultimately withdrew from the market, taking Orange’s ambitions with it.
Richard declined to comment on reported interest in South Africa’s MTN Group Ltd. Orange has 208 million subscribers, while MTN has 257 million subscribers.