The World Economic Forum (WEF) said Nigerian youths spend more time on social media coming second behind Philippines with an average user spending 3.36 hours online on a daily basis as against the global average of two hours.
According to the WEF report, emerging markets spend the most time on social networks, perhaps due to their younger demographics.
The report noted that emerging markets continue to spend the most time on social networks during a typical day, saying this could be driven by these markets generally having younger populations, with the 16 to 24-year-old segment driving growth globally.
The Philippines spent the most time connected to social networks, devoting just over four hours a day (4.01 hours) to the digital sphere, while Nigerians typically spent more than three and a half hours a day on social media sites, as Indians and Chinese clocked more than two hours each per days.
Social media platforms are used all across the world. On average global internet users spent 2 hours and 23 minutes on social media per day, though trends differed widely by country. In around half of the markets that Global Web Index surveyed, social media use had shrunk or plateaued in Q1 2019 when compared with 2018 figures.
Some of the more developed markets show signs of plateau which, in part, could be driven by aging populations in these countries. During a typical day in Japan, people spend less than an hour staying connected digitally. Germany posts only slightly higher numbers, with users going on social platforms for just over an hour every day, while the UK and the US both spent closer to two hours per day engaging with social media.
In Japan, which has a much older population, citizens spend less than an hour staying connected digitally.