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In keeping with the our commitment to ensuring a well-informed telecommunications sector, the Nigerian Communications Commission (NCC) has expanded its level of social media engagement by providing another avenue for informing the public of its regulatory initiatives through the NCC Global Connect Podcast Channel.
The Executive Vice Chairman And Chief Executive Officer (EVC/CEO) of NCC, Umar Danbatta said the need to re-invigorate the commission and take it to the greater heights informed the development of the new plan.
Danbatta who disclosed this at the launching of NCC’s Strategic Vision (implementation) Plan (SVP) 2021-2025 said the new plan had been guided and aligned to the economic recovery and growth plan (ERGP) of the federal government.
“It is a continuous experience embedded in our corporate culture as an organisation. Over the years, we have deployed various well-established conventional and social media platforms — Facebook, Instagram, LinkedIn, YouTube, and Twitter (banned for now) — for our media and public relations activities,” Danbatta said.
“But we are not relenting in expanding our media frontiers. We want to reach more and more of our stakeholders with rich content to empower them and improve our visibility locally and internationally.
“Due to advancements in digital technologies, Podcasts have become increasingly popular as a medium of stakeholder engagement as they help increase these engagements in an organic and conversational way.
“In keeping with these advancements, we have created the Commission’s podcast channel “NCC Global Connect’” to be launched as an additional social media channel of the Commission.
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“Establishing the podcast channel is in line with our strategic initiatives to boost the corporate image and visibility of the Commission via the adoption of innovative channels of communication by developing audio and video content to reach our stakeholders and attract the attention of prospective investors into the Nigerian telecommunications market.”
For the NCC Global Podcast, the Minister of Communications and Digital Economy, Isa Ali Pantami also described it as ‘‘a creativity and innovative idea that will support the federal government of Nigeria through NCC reach out to our citizens and legal residents about what government is doing in the sector, saying that one of the major challenges of being confronted by NCC is the issue of poor perception.
‘‘So, this podcast I believe will provide the awareness that is required our citizens to know that whenever they need intervention, these are the procedures to follow without compromising the economic progress of our sector.
“The Commission through the Podcast will be able on behalf of the federal government will be able to clarify the people on what they need to do.’’
Speaking on the book, which is an official compendium that represents a collection of his various speeches and presentations, Danbatta, noted that it will give readers the historical background and authoritative context to the growth in the ICT sector, adding that establishing the Podcast channel was to boost its corporate image and visibility via the adoption of innovative channel of communication.
On the launching of the book on EVC’s speeches, Pantami described the book as ‘‘a great gift to the industry, having documented all his experience in the sector, making the reading a backbone of success for the industry.
