MTN moves to deepen penetration, unveils smart feature phone

In a bid to deepen internet penetration in the country, MTN has launched its first ever smart feature phone.

The launching event was held in Victoria Island, Lagos

According to the Chief Marketing Officer, MTN Nigeria, Rahul De, the essence of developing the technology is to provide connectivity to a large number of people.

“This initiative essentially targeted to  those who are not connected to the Internet. While we are working on the data, we are also working on the device to connect more people to the Internet”.

“This innovative product is to bridge the gap in smartphone penetration by making the devices affordable.

“We want to bring connectivity to everybody. We believe that connectivity leads to growth in the nation’s economy. With connectivity, growth of the economy becomes faster.

“Affordability of smart phones has remained a challenge, hence, the reason for a smart phone with so many features selling at N8,000,” he said.

Speaking further, the General Manager, Data and Devices, MTN, Abiodun Ajayi, said the devices, which has 2.4 inches screen size as well as front and rear camera, runs on KaiOS Operating system and had been pre-installed with apps such as WhatsApp, Facebook,  Google Maps, MyMTNApp, FM Radio, Google Assistant, YouTube with six months free data among others.

He also assured that the phones are available at all MTN outlets and shops across the country, he warned against selling above the recommended price of N8,000.

According to research by the GSMA, the $100-$200price tag of a smartphone is preventing 64% of people in Africa from upgrading their phones to 3G/4G devices that can access the internet.

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