First Bank of Nigeria Limited on Tuesday announced its lead sponsorship of the TV reality musical talent show, The Voice Nigeria, Season 3.
The announcement was made in a statement issued by Folake Ani-Mumuney, Group Head, Marketing & Corporate Communications, FirstBank,
It stated that the talent show, which is organised by UN1TY Nigeria, is created to discover, nurture and bring to the fore musical talents amongst the next generation of Nigerian youth.￼
The statement reads:
“The Voice Nigeria will be produced for the first time in Nigeria and will be aired on DSTV channel (Africa Magic) Startimes and terrestrial TV channel (AIT), amongst other leading television stations in the outside the country. Nigerians can expect to see the very best talents on stage in the course of the competition.
“The musical talent hunt show would start with blind auditions to be submitted upon being shortlisted after a successful registration, then battle auditions which then move out of the rooms and straight into the arenas, with hopefuls having to perform in front of an arena audience from the start in the hope of making it through to the next stage.
“The Voice Nigeria will be hosted by Nancy Isime, Toke Makinwa and the coaches are Dare Art Alade, Folarin Falana (aka Falz), Yemi Alade and Aituaje Iruobe (aka Waje).
“Interested participants are to register via the link www.thevoicenigeria.com with their FirstBank account number as a requirement. Should one not have an account with the Bank, then dial the Bank’s USSD code, *894*0# to be a FirstBank account holder. The audition is open to individuals within the age of 18 -50 years who are have been residing in Nigeria for 12 consecutive months. The registration for audition is open from 25 August – 19 September 2020.
“There are numerous awesome prizes up for grabs. The winner of the show will be go home with whooping ten million naira cash; a brand new car and an exciting one-year recording contract reward with Universal Music.”
Speaking on the talent hunt show, Ani-Mumuney said “we are delighted to be the lead sponsor of The Voice Nigeria, this partnership is hinged on our Brand’s passion to empower and invest in our youths. FirstBank has given voice to the young and indeed all Nigerians for the past 126 years, and will continue to give voice to Nigerians by creating employment, economic empowerment in the country through our products, services and initiatives. We remain committed to strengthening the creative industry which is fast growing into a multibillion-dollar business, with potential to be a leading contributor to Nigeria’s GDP in the near future.”
“We commend UN1TY Nigeria for The Voice Nigeria as our sponsorship is in recognition of the vast talents Nigeria is blessed with which we are delighted to promote, thereby having a positive impact the Nigerian entertainment industry. We enjoin everyone to follow our social media channels for more details on the programme, whilst also staying locked on their TV screen. More details would be provided in the course of the weeks through our social media channels.
“The show promises to be engaging, full of surprises and with fun-filled excitement to our viewers” she added.
According to research disclosed in PWC’s recent Entertainment & Media Outlook report, Nigeria’s entertainment is expected to rise from $4.46 billion in 2018 to a $10.5 billion market by the end of 2023. In addition, with this initiative and other sponsored event targeted at the youth, the premier Bank in Nigeria, FirstBank, is committed to strengthening its contribution to the development of the entertainment industry in the country.