First Bank of Nigeria Limited, has said its all-female online community, FirstGem www.firstgem.com.ng , is targeted at providing mentoring, support and capacity building opportunities to create a new generation of financially literate women.
Aimed at increasing its engagement and reach a wider audience, the online repository for its FirstGem product was created and designed to provide a virtual online community where like-minded women irrespective of where they are in Nigeria and abroad, gather to connect, grow and share knowledge on everything about lifestyle, parenting, career development, entrepreneurship, health, work and family.
According to the bank, financial empowerment and wealth creation ideas are shared to encourage women to play their part in providing financial support for their families.
The portal provides varied contents ranging from Blog stories to Vlogs, Newsletters, Chat rooms which are built on six pillars – Health, Wealth and Finance, Food and Recipes, Events, Entrepreneurship, Lifestyle and Beauty. The FirstGem online community presently has over 61,634 members drawn from all walks of life sharing ideas, insights and experiences.
The group executive, e-Business & Retail Products, First Bank of Nigeria Limited, Chuma Ezirim, “FirstGem is suited for the Nigerian woman, and we are using this online community as the ideal opportunity to position the Bank’s gender initiatives to meet the required needs on a wide range of issues affecting women from lifestyle, skills acquisition, finances, wealth acquisition and management, business support, etc.
“We encourage all women to join the community by signing up via the link to enjoy this experience. FirstGem is a gender specific account designed to meet the needs of women, aged 18 years and above. It is targeted at a broad spectrum of women, working professionals, entrepreneurs and MSMEs with a view to promoting growth via an array of benefits.