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Meta has revealed its plans to enable Nigerian content creators on Facebook and Instagram to monetize their content, providing them with a means to earn a living through the platform starting June 2024.
During a meeting at the presidential villa, Meta’s President of Global Affairs, Sir Nick Clegg, unveiled this initiative to President Tinubu, emphasizing the company’s commitment to empowering creators in Nigeria.
President Tinubu welcomed Meta’s decision, highlighting Nigeria’s readiness to embrace digital innovation and lead the African continent in technological advancement. He expressed confidence in Nigeria’s youth, describing them as vibrant, gifted, and resourceful.
Recognizing the importance of preparing Nigerian youth for the future economy, Tinubu mentioned the government’s 3MTT programme. This initiative, overseen by Minister of Digital Economy Bosun Tijani, aims to train three million youths in digital technology and essential skills. These trained individuals will then be deployed to various innovation hubs across the nation, ensuring they are equipped to compete globally.
Meta’s move to support Nigerian content creators aligns with Nigeria’s vision of fostering digital inclusion and economic empowerment. With this development, Nigerian creators can look forward to leveraging their creativity to not only entertain but also sustain themselves financially in the digital age.
Sir Clegg also said Meta will introduce in June 2024 a feature on its Instagram app that will allow Nigerian creators to monetize their content to enable them to earn a living using the app,” presidential spokesman, Ajuri Ngelale, said in a statement.
Quoting Clegg, Ajuri said the Meta chief thanked Tinubu for an executive order he issued which enabled the landing of the Meta-backed deep-sea cable in Nigeria.
“It is an extraordinary infrastructure project. When it comes on stream in the first quarter of 2025, it will be twice as much as the capacity of all subsea cables that exist,” he said.
“We buried the cable 50 percent deeper than any other subsea cables under the seabed. It is more powerful and more extensive in terms of its geographical connectivity. It could yield up to 37 billion dollars worth of increase in economic activity in the next two or three years across the African continent.”
Sir Clegg was not the only one who spoke during the event. President Tinubu wants Meta to invest more in Nigeria, especially young people.
“For us in Nigeria, we have a vibrant, gifted, and resourceful youth population. Recognizing that the future is most likely to be AI-enabled, we have to prepare our youths and make them ready to compete and participate in the global economy,” Tinubu said.
“I can assure you that Nigeria is open for business. We want to lead the African continent in digital technology. Data is valuable to our development. We are ready to cooperate on technological advancements. It is the only way to go. We need a collaboration that will be a win-win for all.”
