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Experts Reactions Trail Elon Muks's Twitter Rate Limits

Experts Reactions Trail Elon Muks’s Twitter Rate Limits

Musk announced on Saturday that Twitter would limit how many tweets per day various accounts can read, to discourage “extreme levels” of data scraping and system manipulation.

Users posted screenshots in reply, showing they were unable to see any tweets, including tweets on the pages of corporate advertisers, after hitting the limit.

Elon Musk’s move to cap temporarily how many posts Twitter users can read on the social media site could undermine efforts by the company’s new CEO, Linda Yaccarino, to attract advertisers, marketing industry professionals said.

The advertiser trust deficit that Linda Yaccarino needs to reverse just got even bigger

Ad industry veterans said the move creates an obstacle for Yaccarino, the former NBCUniversal advertising chief who started last month as Twitter’s CEO.

Yaccarino has sought to repair relationships with advertisers who pulled away from the site after Musk bought it last year, the Financial Times reported last week.

The limits are “remarkably bad” for users and advertisers already shaken by the “chaos” Musk has brought to the platform, Mike Proulx, research director at Forrester, said on Sunday.

Also Read: Elon Musk to Step Down for New Twitter CEO

“The advertiser trust deficit that Linda Yaccarino needs to reverse just got even bigger. And it cannot be reversed based on her industry credibility alone,” he said.

Lou Paskalis, the founder of advertising consultancy AJL Advisory and former marketing boss at Bank of America, said Yaccarino is Musk’s “last best hope” to salvage ad revenue and the company’s value.

“This move signals to the marketplace that he’s not capable of empowering her to save him from himself,” he said.

Under the new cap, unverified accounts were initially limited to 600 posts a day with new unverified accounts limited to 300. Verified accounts could read 6 000 posts a day, Musk said in a post on the site.

Hours later, he said the cap was raised to 10 000 posts per day for verified users, a thousand per day for unverified and 500 posts per day for new unverified users.

A Twitter spokesman did not reply to requests for comment and inquiries about how long the restrictions will last.

Capping how much users can view could be “catastrophic” for the platform’s ad business, said Jasmine Enberg, principal analyst at Insider Intelligence. “This certainly isn’t going to make it any easier to convince advertisers to return. It’s a hard sell already to bring advertisers back,” she said.

The limit came soon after Twitter began requiring users to log into an account on the social media platform to view tweets, which Musk called a “temporary emergency measure” to combat data scraping.

Musk had earlier expressed displeasure with artificial intelligence firms like OpenAI, the owner of ChatGPT, for using Twitter’s data to train their large language models.

Platforms including Reddit and major news media organisations have complained about AI companies using their information to train AI models as some have sought fees.

Kai-Cheng Yang, researcher at Indiana University in Bloomington, said that the limits appeared to be effective in blocking third parties, including search engines, from scraping Twitter data like before. “It might still be possible, but the methods would be much more sophisticated and much less efficient,” he said.ppp

Experts Reactions Trail Elon Muks’s Twitter Rate Limits

 

 

Musk announced on Saturday that Twitter would limit how many tweets per day various accounts can read, to discourage “extreme levels” of data scraping and system manipulation.

Verified accounts were temporarily limited to reading 6,000 posts a day, Musk said, adding that unverified accounts and new unverified accounts were limited to reading 600 posts a day and 300 posts a day respectively.

Users posted screenshots in reply, showing they were unable to see any tweets, including tweets on the pages of corporate advertisers, after hitting the limit.

Elon Musk’s move to cap temporarily how many posts Twitter users can read on the social media site could undermine efforts by the company’s new CEO, Linda Yaccarino, to attract advertisers, marketing industry professionals said.

The advertiser trust deficit that Linda Yaccarino needs to reverse just got even bigger.

The tweet which has generated over 227 million views and 65,000 retweets since it was disclosed on Saturday, June 1, 2023, have been condemned, with many calling on the microblogging platform to redress their step as it is positioned to affect subscribers and businesses on the platform.

Ad industry veterans said the move creates an obstacle for Yaccarino, the former NBCUniversal advertising chief who started last month as Twitter’s CEO.

Yaccarino has sought to repair relationships with advertisers who pulled away from the site after Musk bought it last year, the Financial Times reported last week.

The limits are “remarkably bad” for users and advertisers already shaken by the “chaos” Musk has brought to the platform, Mike Proulx, research director at Forrester, said on Sunday.

“The advertiser trust deficit that Linda Yaccarino needs to reverse just got even bigger. And it cannot be reversed based on her industry credibility alone,” he said.

Lou Paskalis, the founder of advertising consultancy AJL Advisory and former marketing boss at Bank of America, said Yaccarino is Musk’s “last best hope” to salvage ad revenue and the company’s value.

“This move signals to the marketplace that he’s not capable of empowering her to save him from himself,” he said.

Under the new cap, unverified accounts were initially limited to 600 posts a day with new unverified accounts limited to 300. Verified accounts could read 6 000 posts a day, Musk said in a post on the site.

Hours later, he said the cap was raised to 10 000 posts per day for verified users, a thousand per day for unverified and 500 posts per day for new unverified users.

A Twitter spokesman did not reply to requests for comment and inquiries about how long the restrictions will last.

Capping how much users can view could be “catastrophic” for the platform’s ad business, said Jasmine Enberg, principal analyst at Insider Intelligence. “This certainly isn’t going to make it any easier to convince advertisers to return. It’s a hard sell already to bring advertisers back,” she said.

The limit came soon after Twitter began requiring users to log into an account on the social media platform to view tweets, which Musk called a “temporary emergency measure” to combat data scraping.

Musk had earlier expressed displeasure with artificial intelligence firms like OpenAI, the owner of ChatGPT, for using Twitter’s data to train their large language models.

Platforms including Reddit and major news media organisations have complained about AI companies using their information to train AI models as some have sought fees.

Kai-Cheng Yang, researcher at Indiana University in Bloomington, said that the limits appeared to be effective in blocking third parties, including search engines, from scraping Twitter data like before. “It might still be possible, but the methods would be much more sophisticated and much less efficient,” he said.

About Bukola Olanrewaju

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