EU Probes TikTok Lite, Says Rewards Feature Poses Risk to Users’ Mental Health

The European Union is scrutinizing TikTok’s Lite app, specifically its reward feature system that grants users points for watching videos.

The international body is investigating TikTok Lite due to concerns about its rewards feature that may pose a risk to the mental health of its users.

Citing potential risks to mental health, particularly for minors, the EU has launched an investigation and threatened to suspend the reward program.

The crux of the issue lies in the app’s “addictive” nature. Launched in France and Spain, TikTok Lite allows users over 18 to earn points redeemable for vouchers or gift cards. The EU is concerned about the potential for excessive screen time and its impact on well-being, especially for younger users who might bypass age restrictions.

Further amplifying their concern is TikTok’s failure to meet deadlines set by the European Commission. The company missed the April 18 deadline for a risk assessment and has until Tuesday to present a formal defense against the potential suspension.

The EU has taken a firm stance, emphasizing the need for robust safeguards. Commissioner Thierry Breton stated their position: “We suspect TikTok ‘Lite’ could be as toxic and addictive as cigarettes ‘light’.” The commission has also requested information regarding measures taken to mitigate “systemic risks” within the app.

This investigation marks the second instance where the EU has targeted TikTok under the Digital Services Act (DSA). This legislation places greater responsibility on tech companies to regulate content and ensure user safety. Failure to comply can result in hefty fines or even platform bans across the entire European Union.

Overall, the EU’s actions highlight their growing concerns about the potential negative effects of social media platforms, particularly those with features that might exploit addictive tendencies. It remains to be seen how TikTok will respond to these challenges and whether they can address the EU’s safety concerns.