Under the DiamondXtra Saving Scheme, Access Bank has in the last decade given out over N5 billion in prizes to over 20,000 beneficiaries and last year over 4000 beneficiaries.
Speaking at the sidelines of the DiamondXtra Season 11 reward scheme held in Lagos, the Head Retail Products, Access Bank Mr. Robert Giles said: “DiamondXtra has been running for 11 years and in that 11 years, we have grown every year. The prize fund and the number of prizes have grown every year.
“Salary for life is great that is the product that our customers ask for. Every year we add more prizes such as education allowance for five years, a senior citizen prizes, and prizes for rent for a year,” he said.
Giles said DiamondXtra has been very successful for Access Bank in growing its deposit base. “It is one of the most successful deposit product in the country because people are inspired by not only getting a safe place to hold your money but also beyond the interest rate, the chance to win something transformational, to win salary 4life, win one million naira, win education grant for five years and there are so many stories. We are entering the 12 years of customers who have been able to use that fund to start business to automatically change their success”.
Continuing, he said, “It is part of our strategy for growing stable deposit. Deposits affect the bottom-line but customer relationship affects the botton-line more. It is not just storing you money with us but by making transactions with us and by us making banking more convenient by having a card that works or mobile app that works or be able to link you to other products and services.
It was further disclosed that by February this year, the bank plans to launch the season 12 of the savings scheme. Season 11 which was concluded last year, over 4,300 customers benefited from the various prize awards, ranging from sala4life, education grant for five years, rent for a year and senior citizens among others.
Speaking on the Season 12, he said, “It is a tight lip secret, but we would stay true to our promise of keeping DiamondXtra going and we would stay true to our promise for salary for life and everything our customers loved last year, we would keep and our customers have asked for a few more things and we would feature it. So, more prizes more winner and a few exciting features we would keep secret.”
Also, the Group Head Consumer Banking Access Bank, Mrs. Adaeze Umeh, said, “Season 12 is even going to be much bigger because we have gotten feedback from our customers to know what they want to see in season 12 and Diamondxtra is a product that has been here for 11 years meaning we have strong followership. And each season we try to build in what customers loved in season 11 and would want in season 12 because it is a product for our customers and we are touching lives.”
To participate to stand a chance to win in the Diamondxtra reward scheme, simply dial *901*5# or visit any Access Bank branch and open a DiamondXtra account with a minimum of N5,000 and increase their balance with a minimum of N5,000 every month.