A statement by the organiser said that Dangote industries also emerged the Most Valuable Brand in Nigeria for the fifth year in at the outcome of the 2022 corporate brand evaluation, conducted by a brand and marketing research firm, Top 50 Brands Nigeria.
The statement explained that Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement Index score. This was followed by MTN, Globacom and Access Bank in the fourth place.
Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively, the statement added.
It said, “The annual top brands evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.
“The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ perceptions.”