9mobile Trains Journalists on How to Monetize their Digital Content

As part of its corporate and capacity building initiatives designed to acquaint journalists with emerging trends in journalism, 9mobile has engaged them on how to monetize their digital content.

Speaking during a virtual meeting organized by 9mobile, Tricia Olufemi-Olumide highlighted six ways journalists can go about it.

According to her, creating premium content that is only accessible via subscription. This applies to monetization options where the content creator offers a part of their content for free and for further access, viewers need to subscribe.

Another way is to create digital products on ones knowledge niche and consider creating digital products with ones knowledge such as E-books, Webinars,  Bundles, Coaching, Membership, Group challenges, Online course and Consulting, Tricia said.

Furthermore, in her words “offering affiliate marketing services to software companies. With this tactic, the value exchange is your audience for a percentage of the revenue generated by the sale of a product or service. Earn commissions for generating traffic, leads or sales to another company’s products and services. E-commerce platforms like Amazon associate, Konga, Jumia; Software, Affiliate marketing hubs like Expertnaire etc.

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“Creating engaging content and building authority on monetization platforms like Youtube, Tik-tok and Instagram where creators are paid for the amount of engagement they get on their content.

“Offering advertising services on social media platforms. Getting brands to advertise on content platforms like Social media pages, Blog, Podcast, Website etc

“Directly translating your content into a product. This approach leverages on community – the community built with your content and leveraging that reach to sell merchandise that is still hinged on the ethos of the brand”, Tricia stated.