…Growth to Reach 5.85 Billion People by 2027
It has been estimated that social media users across the world are over 4.9 billion people as of June 2023. It is forecasted that this number will reach 5.85 billion by the year 2027.
Statistics from Smart Insights has shown that 60% of the world’s population uses social media with an average daily usage is 2 hours and 24 minutes according to report in April 2023.
Further research has also shown that the world population on the globe is currently pegged at 8 billion people and 4.9 billion of them use social media as of 2023.
The social media app market in was valued at $49.09 billion in 2022. Also, around 84% of people aged 18 – 29 use at least one social media site.
Social Media Platforms
Facebook is the most popular social media platform. and a leader in this race with 2.95 billion members. This platform recorded over 2.95 million active social media users monthly. In the United State alone over 74.2% are adults.
WhatsApp has 2.7 billion monthly active users, a growth of 15% from 2022, or 367 million more monthly users.
The fastest growing social media platform is Tik Tok with over 105% increase in users in the United States in just two years.
Social media is used by 85% of the world’s 5.27 billion mobile phone users.
54% of men and 46% of women makes up the social media users in 2023.
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Eastern Asia has the most social media users of about 26% in 2023. In China, there are about 1.021 million users while India ranks second with 755.47 million social media users and United States takes the third position.
The United States is projected to have 302.35 million social media users by 2023. This means that 90% of the total US population actively uses social media.
Japan has the lowest overall number of user accounts at just 3.8.
Although Forbes stated that the most engaging type on content for social media users are short form video, Nigeria has been recognised as the country where people spend the most average hours on social media and the most common people access it is through their mobile device.
Currently, Nigeria has about 38.47 million people registered as social media users in 2023. It is predicted that the number will rise in three folds to 91.55 million people in 2027. It currently takes the 18th position in most number of social media users in the world followed closely by Canada and Bangladesh taking the 20th position.
According to Statista, the global social media network penetration rate is 59.4%. On average, the typical social media user interacts with 6.6 social media platforms.
UAE leads the pack with a social media penetration rate of 106.1%, followed by Malaysia with an interesting penetration rate of 91.7% and Aouth Korea with a 91.2% penetration rate while Nigeria has a penetration rate of 15.4%.
India with the second most social media users in the world has a penetration rate of 33.4% while USA has a social media penetration rate of 80.9%.
West Africa in general has a social media penetration rate of 13.3%