Jumia Food adds So Fresh to its platform to promote healthy living

“As a business, we are always looking for new ways to serve our customers, such as through a partnership like this. I am particularly excited with So Fresh because this is an opportunity for us to support and sustain healthy lifestyle among Nigerians through the consumption of fresh foods which customers can now order for So Fresh on Jumia Food.

“We remain focused on putting all our efforts into growing the business and becoming the largest on-demand platform in Nigeria”, Futi said.

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In his remarks, the chief executive officer of So Fresh, Goke Balogun said the partnership agreement will help So Fresh leverage Jumia Food’s visibility to grow the brand. So Fresh was founded in 2010 as Fruitivegies, changed its name to So Fresh in 2013 and currently has 9 outlets in Lagos.

“This is a natural partnership because Jumia Food is the leading and most reliable online food delivery platform in Nigeria while So Fresh is the number 1 healthy food chain in the country. We pioneered the healthy food industry in Nigeria and Jumia Food will help us deliver meals to our customers from the convenience of their homes and offices,” noted Balogun

He further reiterated that this partnership will reinforce So Fresh’s mission to change the eating habits of Nigerian citizens, inspiring them to live fresh and live healthily.

“We will actively continue to drive our expansion across Lagos and other parts of the country and in the long run, this will enable more people to get on the healthy eating lifestyle. We, therefore, assure our customers that we are constantly striving to attain the highest standards in food safety, quality and most importantly customer satisfaction,” Balogun said.

Jumia is the leading pan-African e-commerce platform, present across 14 countries in Africa. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, which facilitates transactions among participants active on the Jumia platform in selected markets. On the marketplace, more than 80,000 sellers offer a broad range of goods and on-demand services.

While, SoFresh is Nigeria’s pioneer and number one healthy food chain, providing fresh, delicious, nutrient-rich healthy meals and committed to promoting a healthy lifestyle, with special salea focus on a wide range of fresh salads, juices, smoothies, parfait, fiesta wraps, sandwiches and other quick on the go healthy meals.

We believe food should be fresh and close to nature as possible because the choices we make about what we eat, where it comes from and how it’s prepared to have a direct and powerful impact on the health and wellbeing of individuals, communities and the environment.